If you're self-published, you are quite literally one of millions. After you've completed the laborious process of getting your work listed on Amazon and fixing it so it doesn't look too awful bad on a kindle, you've got to somehow get yourself noticed by the multitudes who are going to read your work and want more. One major part of that particular flaming hoop is to get people to give your work a review.
Most of us have friends and family who say that they'll do that right away. Most don't, and there are some that you'd really rather not say anything at all. I'm somewhat borderline. I tend to be overly critical and when I give something a good review, it sounds a little like flattery no matter how sincere it is. I write reviews anyway, and I probably shouldn't.
So my current problem is that I've been asked to review someone's work and tell them how good it is, and it sucks. It's poorly written, formatting is non-existent, the plot is disjointed, the characterization has been skipped because it takes a lot of work and, well, if anyone's reading this they may understand what I'm talking about. It sucks. How do I say all that without taking a soldering iron to their fingertips, figuratively speaking?
I think the person in question is looking for a mutual admiration group. I know these sorts of groups exist, but I've never tried to find one and I wouldn't be interested in joining if I did. Maybe I should encourage the newly hatched author to seek out and join such a group, and eventually run for club president.